BRAND CONSULTING

 

At TBK, we provide expert-driven strategies that elevate beauty and wellness brands. Our consulting services encompass brand storytelling, marketing strategy, digital growth, influencer partnerships, and event marketing, ensuring brands thrive in a competitive landscape.

 

SERVICES

Strategy + Positioning

We help brands define and refine their identity, messaging, and positioning to build lasting connections with their audience.

  • Develop compelling brand storytelling and messaging frameworks.

  • Conduct competitive analysis to differentiate brands in the beauty and wellness space.

  • Create go-to-market strategies for new product launches.

360° Marketing Strategy + Execution

We craft and implement comprehensive marketing plans that drive awareness, engagement, and conversion.

  • Build integrated marketing strategies across digital, retail, influencer, and PR channels.

  • Develop high-impact brand campaigns tailored to specific business goals.

  • Optimize marketing budgets to ensure cost-effective spending with measurable ROI.

Digital + Social Strategy

We create and refine digital marketing strategies that maximize brand visibility and engagement.

  • Guide content strategy for social media, websites, and email marketing.

  • Develop influencer marketing programs and brand partnerships to amplify reach.

  • Utilize data analytics to refine digital marketing tactics for improved engagement.

Influencer + Partnership Strategy

We build and execute influencer marketing programs that drive brand awareness and credibility.

  • Identify and negotiate brand collaborations and strategic partnerships.

  • Develop influencer gifting and event strategies to foster long-term relationships.

  • Implement community-building initiatives through ambassador programs.

Event MARKETING + Community Engagement

We create immersive brand activations and experiential events that bring brands to life.

  • Curate high-touch brand events, pop-ups, and self-care experiences.

  • Develop event strategies that align with brand values and drive press and consumer engagement.

  • Foster community-building through interactive activations and ambassador initiatives.

Product Launch + Digital Optimization

We ensure seamless, high-impact product launches that drive brand momentum.

  • Develop digital-first launch campaigns to maximize visibility.

  • Optimize e-commerce platforms with compelling content and targeted digital strategies.

  • Implement influencer and social media strategies to amplify launch success.

PRICING STRUCTURE

TBK offers flexible pricing tailored to the scope of each project:

  • PROJECT-BASED PRICING: Ideal for one-time services such as brand strategy development, campaign execution, or product launches.

  • MONTHLY RETAINERS: Best for ongoing marketing management, content strategy, and influencer partnerships.

  • EVENT-BASED PRICING: Custom pricing based on event size, scope, and level of execution.

WHY WORK WITH TBK

With a deep passion for beauty, wellness, and self-care, TBK blends strategic expertise with creative execution to elevate brands and connect them with their ideal audiences. Whether you're launching a new product, refining your brand identity, or growing your digital presence, TBK provides the expertise and insights needed to drive meaningful growth.

EXPERT-LED STRATEGIES

Over 20 years of industry expertise in beauty + wellness.

TAILORED SOLUTIONS

Customized consulting based on brand needs, audience, and goals.

REAL CONSUMER CONNECTION

Strategies that drive engagement and build lasting brand loyalty.

SCALABLE GROWTH

Whether emerging or established, TBK helps brands level up with confidence.