ABOUT
OUR STORY
THE BEAUTY KONCIERGE (TBK) is a premier beauty and wellness consultancy dedicated to personalized rituals, curated experiences, strategic brand consulting, and giving back. With a luxury, concierge-style approach, TBK offers expert-guided beauty and self-care solutions tailored to individuals and brands alike. At TBK, we believe beauty is more than just products—it’s about confidence, connection, and care, both personally and professionally.
OUR MISSION
Our mission at TBK is to elevate beauty and wellness through personalized rituals, curated experiences, expert brand consulting, and meaningful philanthropy. We empower individuals with tailored self-care solutions, create luxury experiences that foster connection, and help brands craft compelling stories that resonate. Through TBK FOUNDATION, we extend our impact by providing self-care essentials to those in need, ensuring beauty and wellness are accessible to all.
MEET THE FOUNDER
KRISTINA SODER
With over 20 years in the beauty and wellness industry, Kristina has dedicated her career to helping individuals and brands discover the power of self-care, confidence, and connection. Her expertise spans brand strategy, storytelling, product curation, and consumer engagement, making her a sought-after consultant for beauty and wellness companies looking to refine their identity and impact.
Kristina’s passion for beauty goes beyond products—it’s about helping people feel seen, empowered, and at their best. Through her work, she has guided countless individuals in crafting personalized self-care rituals, cutting through the clutter of endless options to deliver tailored solutions that truly work. She believes that beauty should be intuitive, enjoyable, and an extension of one’s lifestyle.
Beyond consulting, Kristina is deeply committed to giving back. After witnessing the devastation of the recent LA wildfires—so close to home—she felt compelled to take action. Wanting to provide comfort and care to those affected, she launched an initiative to deliver self-care essentials to displaced individuals. This effort evolved into the TBK FOUNDATION, which continues to support communities in need, reinforcing her belief that beauty and wellness should be accessible to all.
A visionary, mentor, and expert in all things beauty, Kristina continues to inspire and elevate the industry—one personalized ritual, curated experience, and brand transformation at a time.
